@Article{info:doi/10.2196/14668,
author="Mechael, Patricia
and Kaonga, Nadi Nina
and Chandrasekharan, Subhashini
and Prakash, Muthu Perumal
and Peter, Joanne
and Ganju, Aakash
and Murthy, Nirmala",
title="The Elusive Path Toward Measuring Health Outcomes: Lessons Learned From a Pseudo-Randomized Controlled Trial of a Large-Scale Mobile Health Initiative",
journal="JMIR Mhealth Uhealth",
year="2019",
month="Aug",
day="21",
volume="7",
number="8",
pages="e14668",
keywords="India; mHealth; maternal health; child health; research",
issn="2291-5222",
doi="10.2196/14668",
url="http://mhealth.jmir.org/2019/8/e14668/",
url="https://doi.org/10.2196/14668",
url="http://www.ncbi.nlm.nih.gov/pubmed/31436165"
}