TY - JOUR AU - Lim, Megan S C AU - Wright, Cassandra AU - Hellard, Margaret E PY - 2014 DA - 2014/11/03 TI - The Medium and the Message: Fitting Sound Health Promotion Methodology Into 160 Characters JO - JMIR mHealth uHealth SP - e40 VL - 2 IS - 4 KW - text messaging KW - mobile phone KW - health promotion KW - program evaluation  SN - 2291-5222 UR - http://mhealth.jmir.org/2014/4/e40/ UR - https://doi.org/10.2196/mhealth.3888 UR - http://www.ncbi.nlm.nih.gov/pubmed/25367387 DO - 10.2196/mhealth.3888 ID - info:doi/10.2196/mhealth.3888 ER -