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Using a UK Virtual Supermarket to Examine Purchasing Behavior Across Different Income Groups in the United Kingdom: Development and Feasibility Study

Using a UK Virtual Supermarket to Examine Purchasing Behavior Across Different Income Groups in the United Kingdom: Development and Feasibility Study

In the Price Exa M study that was recruiting in the same time period using the NZVS [41], Facebook adverts were more successful than observed in this study, but full analysis is still underway (Wilma Waterlander and Rita George, personal communication).

Anja Mizdrak, Wilma Elzeline Waterlander, Mike Rayner, Peter Scarborough

J Med Internet Res 2017;19(10):e343

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