Comparison of a Collective Intelligence Tailored Messaging System on Smoking Cessation Between African American and White People Who Smoke: Quasi-Experimental Design

Jamie M Faro   ¹ , PhD ;   Catherine S Nagawa   ^{1 *} , MS ;   Jeroan A Allison   ^{1 *} , MS, MD ;   Stephenie C Lemon   ^{1 *} , PhD ;   Kathleen M Mazor   ^{2, 3 *} , EdD ;   Thomas K Houston   ^{4 *} , MD ;   Rajani S Sadasivam   ^{1 *} , PhD

¹ Department of Population and Quantitative Health Sciences, University of Massachusetts Medical School, Worcester, MA, United States

² School of Medicine, University of Massachusetts Medical School, Worcester, MA, United States

³ Meyers Primary Care Institute, University of Massachusetts Medical School, Worcester, MA, United States

⁴ Section on General Internal Medicine, Wake Forest School of Medicine, Winston-Salem, NC, United States

*these authors contributed equally