e.g. mhealth
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A core foundation of many persuasion theories is that a message must connect to and resonate with an individual’s preexisting beliefs, values, and identity. Social judgment theory [6], for example, posits that all individuals have latitudes of acceptance around different attitudes—that is, alternate points of view they are willing to accept. Messages that fall outside this zone, into an individual’s latitude of rejection, will elicit counterarguments and will be rejected.
JMIR Res Protoc 2023;12:e52546
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Examining the Persuasive Effects of Health Communication in Short Videos: Systematic Review
However, the theories and theoretical concepts used in these studies are predominantly well examined, particularly in persuasion research. For instance, 6 studies used theories addressing factors influencing individuals’ behavioral intentions and behaviors—specifically, social cognitive theory, the theory of planned behavior, and the unified theory of acceptance and use of technology.
J Med Internet Res 2023;25:e48508
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Further, using virtual humans as a source of persuasive messages has been shown to affect the effectiveness of implemented persuasion strategies [24,25]. These ECAs, however, used mainly informational social influences (the need to be right) [26-31], even though normative influences (the need to be liked) with relational behavior (eg, building rapport [32-38]) appear decisive for peer pressure.
JMIR Form Res 2023;7:e42523
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In each of the five persuasion conditions, the flyer contained the same basic information and a unique persuasive appeal (see Figure 1 for an example and Figures S1-S5 in Multimedia Appendix 1 for the remaining flyers). The wording of the messages is shown in Textbox 1.
JMIR Hum Factors 2023;10:e41328
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To influence people’s motivation through persuasion rather than coercion, the field of persuasive technology offers novel user-centered approaches (ie, cocreation) [12-18].
In this paper, we focus on sickle cell disease (SCD). SCD is the most common monogenic blood disorder in the world. Studies approximate 400,000 neonates per year [19,20] and between 25 and 100 million patients worldwide living with the disease [21,22].
JMIR Hum Factors 2020;7(1):e14599
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