Theory-Based Design and Development of a Socially Connected, Gamified Mobile App for Men About Breastfeeding (Milk Man)

Becky K White   ¹ , BSc (HlthPr), GradCert (IntHlth) ;   Annegret Martin   ¹ , BA (Public Health), GradDip (Public Health) ;   James A White   ² , BSocSc (Psychology), GradDip (Education), PhD ;   Sharyn K Burns   ^{1, 3} , BEd, PGDip(HlthPr), DipPhyHlthEd, MPH, PhD ;   Bruce R Maycock   ^{1, 3} , BPE, PGrad Dip (Bus), MEd, PhD ;   Roslyn C Giglia   ^{1, 4} , BAppSc, GradDipDiet, MPH, PhD ;   Jane A Scott   ^{1, 3} , BAppSc, GradDipDiet, MPH, PhD

¹ School of Public Health, Curtin University, Perth, Australia

² Reach Health Promotion Innovations, Perth, Australia

³ Collaboration for Evidence, Research and Impact in Public Health (CERIPH), Curtin University, Perth, Australia

⁴ Telethon Kids Institute, University of Western Australia, Perth, Australia