This paper is in the following e-collection/theme issue:

mHealth for Wellness, Behavior Change and Prevention (2922) Cost-Effectiveness and Economics (259) Innovations and Technology for Physical Activity Education (756) Mass Media/Social Media Communication and Campaigns (466)

Published on in Vol 8, No 6 (2020): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/18014, first published .
Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study

Authors of this article:

Anja Mizdrak1 Author Orcid Image ;   Kendra Telfer1 Author Orcid Image ;   Artur Direito2 Author Orcid Image ;   Linda J Cobiac3 Author Orcid Image ;   Tony Blakely1, 4 Author Orcid Image ;   Christine L Cleghorn1 Author Orcid Image ;   Nick Wilson1 Author Orcid Image
Article Authors Cited by (10) Tweetations (4) Metrics

Anja Mizdrak   1 , BA, DPhil ;   Kendra Telfer   1 , Hons ;   Artur Direito   2 , PhD ;   Linda J Cobiac   3 , PhD ;   Tony Blakely   1, 4 , MBChB, NZPHM, PhD ;   Christine L Cleghorn   1 , BSc, MSc, PhD ;   Nick Wilson   1 , MPH

1 Department of Public Health, University of Otago Wellington, Wellington, New Zealand

2 Yong Loo Lin School of Medicine, National University of Singapore, Singapore, Singapore

3 Nuffield Department of Population Health, University of Oxford, Oxford, United Kingdom

4 Centre for Epidemiology and Biostatistics, University of Melbourne, Melbourne, Australia

Corresponding Author:

  • Anja Mizdrak, BA, DPhil
  • Department of Public Health
  • University of Otago Wellington
  • Department of Public Health, 23 Mein Street
  • Newtown
  • Wellington, 6021
  • New Zealand
  • Phone: 64 49186192
  • Email: anja.mizdrak@otago.ac.nz