Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study
Health Gain, Cost Impacts, and Cost-Effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Physical Activity: Modeling Study
Anja Mizdrak
1
, BA, DPhil ;
Kendra Telfer
1
, Hons ;
Artur Direito
2
, PhD ;
Linda J Cobiac
3
, PhD ;
Tony Blakely
1, 4
, MBChB, NZPHM, PhD ;
Christine L Cleghorn
1
, BSc, MSc, PhD ;
Nick Wilson
1
, MPH
1
Department of Public Health, University of Otago Wellington, Wellington, NZ
2
Yong Loo Lin School of Medicine, National University of Singapore, Singapore, SG
3
Nuffield Department of Population Health, University of Oxford, Oxford, GB
4
Centre for Epidemiology and Biostatistics, University of Melbourne, Melbourne, AU
Corresponding Author:
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Anja Mizdrak, BA, DPhil
-
Department of Public Health
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University of Otago Wellington
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Department of Public Health, 23 Mein Street
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Newtown
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Wellington, 6021
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NZ
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Phone:
64 49186192
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Email: anja.mizdrak@otago.ac.nz