Published on in Vol 11 (2023)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/43033, first published .
The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

Elena Agachi   1 * , MSc ;   Tammo H A Bijmolt   1 * , Prof Dr ;   Koert van Ittersum   1 * , Prof Dr ;   Jochen O Mierau   2 * , Prof Dr

1 Department of Marketing, Faculty of Economics and Business, University of Groningen, Groningen, Netherlands

2 Department of Economics, Econometrics & Finance, Faculty of Economics and Business, University of Groningen, Groningen, Netherlands

*all authors contributed equally

Corresponding Author:

  • Elena Agachi, MSc
  • Department of Marketing
  • Faculty of Economics and Business
  • University of Groningen
  • Nettelbosje 2
  • Groningen, 9747 AE
  • Netherlands
  • Phone: 31 50 363 3686
  • Email: e.agachi@rug.nl