This paper is in the following e-collection/theme issue:

mHealth for Wellness, Behavior Change and Prevention (3397) Formative Studies and eHealth/mHealth Development (585) Tools, Programs and Algorithms (396) Prevention and Health Promotion (1434)

Published on in Vol 14 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/81779, first published .
Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

Effectiveness of Step Goal Personalization Strategies on Physical Activity in a Mobile Health App: A Field Study

Authors of this article:

Xia Liu1, 2, 3 Author Orcid Image ;   Tammo H A Bijmolt3 Author Orcid Image ;   Marijke C Leliveld3 Author Orcid Image ;   Ernst H Noppers4 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Xia Liu   1, 2, 3 , PhD ;   Tammo H A Bijmolt   3 , PhD ;   Marijke C Leliveld   3 , PhD ;   Ernst H Noppers   4 , PhD

1 Department of Marketing, Faculty of Business Administration, Hebei University of Economics and Business, Shijiazhuang, China

2 Research Centre for Science Technology and Innovation Policy, Hebei University of Economics and Business, Shijiazhuang, China

3 Department of Marketing, Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands

4 Menzis, Groningen, The Netherlands

Corresponding Author:

  • Xia Liu, PhD
  • Department of Marketing, Faculty of Business Administration
  • Hebei University of Economics and Business
  • Xuefu Road 47
  • Shijiazhuang 050061
  • China
  • Phone: 86 187 3316 3263
  • Email: xia_liu2023@163.com