Role of Social and App-Related Factors in Behavioral Engagement With mHealth for Improved Well-being Among Chronically Ill Patients: Scenario-Based Survey Study

Freek Van Baelen   ^{1 *} , MA ;   Melissa De Regge   ^{2, 3 *} , PhD ;   Bart Larivière   ^{4, 5} , PhD ;   Katrien Verleye   ³ , PhD ;   Sam Schelfout   ⁶ , MD ;   Kristof Eeckloo   ^{2, 7} , PhD

¹ School of Business and Management, University College Ghent, Ghent, BE

² Strategic Policy Cell, Ghent University Hospital, Ghent, BE

³ Department of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration, Ghent University, Ghent, BE

⁴ Department of Marketing, Faculty of Economics and Business, Catholic University of Leuven, Leuven, BE

⁵ Center for Service Intelligence, Ghent University, Ghent, BE

⁶ Multidisciplinary Pain Center, Ghent University Hospital, Ghent, BE

⁷ Department of Public Health and Primary Care, Faculty of Medicine and Health Sciences, Ghent University, Ghent, BE

*these authors contributed equally