This paper is in the following e-collection/theme issue:

mHealth in the Developing World/LMICs, Underserved Communities, and for Global Health (717) Registered Report (791) Evaluation and Research Methodology for mHealth (242) mHealth for Wellness, Behavior Change and Prevention (3315) Smoking Cessation (629) Mass Media/Social Media Communication and Campaigns (574)

Published on in Vol 13 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/71619, first published .
Population-Level Dissemination of a Smoking Cessation Smartphone App: Quasi-Experimental Comparison of Values-Based Messages in Social Media Advertisements

Population-Level Dissemination of a Smoking Cessation Smartphone App: Quasi-Experimental Comparison of Values-Based Messages in Social Media Advertisements

Population-Level Dissemination of a Smoking Cessation Smartphone App: Quasi-Experimental Comparison of Values-Based Messages in Social Media Advertisements

Authors of this article:

Jonathan B Bricker1, 2 Author Orcid Image ;   Margarita Santiago-Torres1 Author Orcid Image ;   Kristin E Mull1 Author Orcid Image ;   Brianna M Sullivan1 Author Orcid Image ;   Ravi Mehrotra1, 3 Author Orcid Image
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