Published on in Vol 9, No 4 (2021): April

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/16518, first published .
Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Eunsin Joo   1 , PhD ;   Anastasia Kononova   2 , PhD ;   Shaheen Kanthawala   3 , PhD ;   Wei Peng   4 , PhD ;   Shelia Cotten   5, 6 , PhD

1 Department of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, China

2 Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, United States

3 Department of Journalism and Creative Media, University of Alabama, Tuscaloosa, AL, United States

4 Department of Media and Information, Michigan State University, East Lansing, MI, United States

5 Department of Sociology, Anthropology, and Criminal Justice, Clemson University, Clemson, SC, United States

6 Department of Communication, Clemson University, Clemson, SC, United States

Corresponding Author:

  • Eunsin Joo, PhD
  • Department of Public Relations and Advertising
  • Beijing Normal University-Hong Kong Baptist University United International College
  • 2000 Jintong Road
  • Tangjiawan
  • Zhuhai, 519087
  • China
  • Phone: 82 1086813554
  • Email: eunsinjoo@uic.edu.hk