Published on in Vol 9, No 4 (2021): April

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/16518, first published .
Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Smartphone Users’ Persuasion Knowledge in the Context of Consumer mHealth Apps: Qualitative Study

Eunsin Joo 1, PhD;  Anastasia Kononova 2, PhD;  Shaheen Kanthawala 3, PhD;  Wei Peng 4, PhD;  Shelia Cotten 5, 6, PhD

1 Department of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College , Zhuhai , CN

2 Department of Advertising and Public Relations, Michigan State University , East Lansing, MI, US

3 Department of Journalism and Creative Media, University of Alabama , Tuscaloosa, AL, US

4 Department of Media and Information, Michigan State University , East Lansing, MI, US

5 Department of Sociology, Anthropology, and Criminal Justice, Clemson University , Clemson, SC, US

6 Department of Communication, Clemson University , Clemson, SC, US

Corresponding Author:

  • Eunsin Joo, PhD
  • Department of Public Relations and Advertising
  • Beijing Normal University-Hong Kong Baptist University United International College
  • 2000 Jintong Road
  • Tangjiawan
  • Zhuhai
  • CN
  • Phone: 82 1086813554
  • Email: eunsinjoo@uic.edu.hk